Rita Hayworth and Simone Signoret loved it. So did Andy Warhol. But the sultry scent of Shalimar, the Guerlain perfume celebrating its 100th anniversary this year, isn’t for everyone.

“It’s really a perfume that not all women can wear,” said Ann Caroline Prazan, the French perfumer’s director of art, culture & patrimony. “You must be strong; you must be free; you must be self-confident.” And you must love the fragrance’s bold notes that include patchouli and incense as well as less emphatic ones, like bergamot and rose.

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