For today’s generation of teenage boys, fragrance is no longer an afterthought (or a stash of Axe box sets collated from last-minute Christmas presents gifted by distant relatives)—it’s the password to an exclusive club that every adolescent male wants to be a part of. While girls as young as 12 are becoming self-proclaimed beauty experts and searching for the next best retinol certainly not suitable for their skin, young boys are leaving their mark (and scent) on the $62.11 billion global fragrance market, seeking high-end smells that define notes of their personalities.