Flankers are the sequels of the perfume industry
If original launches like [Glossier] You are blockbusters, flankers are the sequels of the perfume industry. The history of the flanker concept goes back to launches like 1975’s Nina Ricci Signoricci 2, a redux of 1966’s Signoricci. And just as constantly expanding film universes are now standard in the movie industry, releasing a new flanker every year is a common practice for designer and masstige lines as conglomerates like L’Oréal and Coty aim to keep scents alive for new generations and demographics.
— Read more in The big business of perfume flankers at Glossy.