“I feel like a perfume swap brings the fun of spontaneous conversation into the real world and creates a two-way chat instead of passive consumption,” says Asia Grant, perfumer and host of Scent Social Club, an “fragrance tour” company. “Without any brand representatives or paid influencers in a room, everyone can enjoy feeling equal and honest in their passion for perfume,” says Jessica Murphy, a fragrance writer and art historian who creates scented museum tours. “It’s a very democratic, low-pressure space.”