As part of its ongoing mission to help guests sleep better, wake easier and never miss brekkie again, all Holiday Inn Express hotels across Australia and New Zealand, as well as participating hotels in Singapore, Thailand and Japan will now offer guests the chance to trial the exclusive in-room scent experience. The aptly named Breakfast Alarm Clock showcases one of the brand’s most loved and valuable hallmarks – free hot breakfast, anywhere, always – turning it from a promise into an unforgettable start to the day.
Guests who trial the Breakfast Alarm Clock can choose their preferred wake-up aroma and will be gently roused each morning by a diffuser-style scent alarm – no jarring beeps or blaring tunes, just the delicious smell of their favourite brekkie wafting through the room.