Taking advantage of this British beauty boom, Boots is further cementing its reputation as a household name committed to modern evolution with the launch of Boots Fragrance—its first standalone boutique dedicated entirely to scent. Set to open just in time for the holiday season rush in autumn 2025 at Broadgate Central in London, the 2,150-square-foot store will house over 400 luxury and niche fragrances, including more than 20 brands that will be entirely new to the retailer, as well as several UK exclusives.