Pushing creative boundaries

Pushing creative boundaries

Pushing creative boundaries over the last three decades has also at times come with pushback. “We didn’t expect such an initial rejection of the Pebble bottle. Nobody wanted a bottle that didn’t stand up. Of course, there was a hard core contingent who loved it immediately, but it took decades for it to become the iconic bottle it is today,” [Adrian] Joffe said.

— Read more in Comme des Garçons: Mastering the Art of Disruptive yet Commercially Viable Fragrance Since 1994 at BeautyMatter.